About
A seasoned UI/UX Digital Designer specializing in Digital Brand and Interaction, adept at translating complex challenges into intuitive, accessible, and user-centric design solutions. With a strong foundation in UX principles and practical frontend code knowledge, I craft products that not only exceed visual aesthetics but also serve people and purpose, driving measurable improvements in user experience and business outcomes.
Work
Manchester, England, UK
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Summary
Led diverse freelance design projects for clients and personal ventures, co-founding Mimao Drinks and driving its brand and product design.
Highlights
Managed a portfolio of diverse freelance design projects for clients, delivering tailored visual and brand solutions that met specific business objectives.
Co-founded and served as Lead Designer for Mimao Drinks, an original cold beverage, overseeing all aspects of brand identity and product design from concept to market.
Leeds, England, UK
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Summary
Drove the unification of design assets and libraries across six digital products, leading the technical and strategic implementation of YBS' design system and design tools migration.
Highlights
Created and executed a comprehensive design system roadmap, merging and standardizing UI components across six distinct services and digital squads (web and mobile) to enhance consistency.
Audited 95% of existing UI libraries and products, developing a clear action plan that significantly improved reusability, composability, and accessibility across the product ecosystem.
Led the seamless migration of design assets from Sketch and InVision to Figma, resulting in streamlined workflows and enhanced collaboration for design teams.
Delivered tailored workshops and training sessions to stakeholders and cross-functional teams, fostering widespread adoption and proficiency in the new design system.
Manchester, England, UK
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Summary
Held end-to-end design ownership within the Services and Prescriptions team, working across multiple digital products and playing a key role in establishing a unified design system.
Highlights
Owned end-to-end UX/UI design for prescription-related journeys, driving a 20%+ improvement in user retention and a 40% increase in task completion.
Collaborated cross-functionally to continuously optimize service user flows and enhance experience across diverse platforms through iterative design processes.
Improved accessibility compliance of foundational UI components to AAA standards, significantly enhancing inclusivity and usability across the digital ecosystem.
Led and contributed to establishing the foundations of a scalable design system, which improved consistency, accelerated delivery efficiency, and boosted overall team satisfaction.
Chorley, England, UK
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Summary
Guided the full transformation of Buzz-Education's digital presence and visual identity, encompassing strategy, brand development, UI design, and web delivery.
Highlights
Owned the end-to-end UI design and visual direction for the new company website and brand identity, establishing a cohesive and impactful digital presence.
Collaborated directly with stakeholders and client teams to shape and deliver efficient design campaigns, ensuring alignment of user experience with brand and business needs.
Developed a scalable email marketing design system foundation using Sketch, enabling future growth, consistency across digital touchpoints, and faster delivery.
Caracas, Miranda, Venezuela (Bolivarian Republic of)
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Summary
Led the in-house design team and managed digital projects for a wide range of clients, shaping the company's visual identity and digital strategy.
Highlights
Led multiple cross-platform B2C web design projects, including websites, mobile apps, e-commerce platforms, and digital marketing campaigns.
Managed a team of designers, collaborating effectively with developers, stakeholders, and clients to ensure timely, high-quality project execution.
Played a pivotal role in shaping the company's visual identity, digital presence, and overarching design strategy, contributing to brand recognition and market positioning.
Skills
Design Disciplines
UI Design, UX Design, Design Systems, UX Research, Visual Design, Branding Design, Mobile Design, Web & SaaS Design, E-commerce Design.
Design Processes & Methodologies
Usability & User Testing, UX Data Analysis, Accessibility & WCAG, Wireframe & Prototyping, User Journey & Flow Design, UX Design Processes, Problem Solving, User-Centric Design, Inclusive Design, High-Fidelity Prototyping.
Design Tools
Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, Rivve, Sketch, InVision, AI Design Tools.
Technical Skills
HTML, CSS3, Javascript.
Leadership & Collaboration
Team Leadership, Training & Mentorship, Collaboration, Stakeholder Management.